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NC tourism worth in excess of $36 billion a year

May 8. Tourists spent more than $36.7 billion on trips to and within North Carolina in 2024. The previous record of $35.6 billion was set in 2023. As National Travel and Tourism Week (May 4-10) comes to an end, Gov. Josh Stein said the state’s tourism-supported workforce increased 1.4 percent to 230,338 jobs in 2024.  […]