Veteran developer says 270-acre ‘Lagoona Bay’ will be his last project

The architect behind Lagoona Bay is Charlotte-based Housing Studio

April 10. By Dave Yochum. Veteran real estate developer Jake Palillo says the Lagoona Bay Beach Club in Huntersville will be his last major project before turning the Palillo family business over to his son and son-in-law.

“This development will be my final project, and the crown jewel of properties I have developed across the area—a legacy I hope gives the young families of Huntersville the lifestyle of their dreams,” the Cornelius resident said.

Who said they’re not making any more waterfront property?

As first reported by BusinessToday back in October of 2022, Palillo plans a new-wave resort community with the 40-acre Lagoona Bay Beach Club resort at the center of spaces for recreation, work, wellness, dining, shopping, education and waterfront living.

Hwy. 73 runs at a diagonal across the top quarter of the map

Next wave development

Palillo said the purpose-built facility will offer residents a “dream opportunity” for year-round beachside living, providing all the conveniences of a membership-based country club in a tropical environment.

“The days of golf-centric country clubs are over. The next generation of families are seeking a healthy balance in a modern lifestyle resort where they can live, work and play,” Palillo said.

Jake Palillo

The resort’s crown jewel will be a 10-acre freshwater lagoon surrounded by pristine beaches, sun lounges and green spaces. Created with state-of-the-art patented technology licensed from Crystal Lagoons, the resort’s tropical-style lagoon will be sustainable and eco-friendly, using a fraction of the chemicals and energy needed to sustain a conventional swimming pool.

Plans call for 250 custom-built homes, 320 luxury apartments, 200 townhomes and 412 luxury condos as well as a 200-room luxury hotel.

Palillo has hired nationally known Charlotte-based Housing Studio architects and Urban Design Partners, landscape architects.

Construction, subject to rezoning approval by the Town Board, is expected in early 2024. A tentative public hearing is scheduled for June 5.


Palillo is the developer behind Bailey’s Glen, a successful age-restricted community in Cornelius, and Symphony Park, an $80 million project nearing completion in Huntersville.

Palillo, who is 60, will turn over the reins of the family business to his son, Jake Palillo Jr., and son-in-law Brock Hullinger when Lagoona Bay is completed.

Lagoona Bay Beach Club will be a membership-based resort with a joining fee and monthly dues at varied price points, to make beachside living accessible to families of all sizes as well as couples and individuals.

Looking from the south toward Hwy. 73


11 Responses to “Veteran developer says 270-acre ‘Lagoona Bay’ will be his last project”

  1. Is Huntersville and its people ready for this? Better yet, do the people want it that live here and nearby? Hope the council listens to all the public views when it comes up on June 5.

    Posted by Sjw | April 10, 2023, 12:39 pm
  2. While I do not live in Huntersville, I do travel Rt 73 often. Even now it is congested and with all the aadditional developments currently being constructed, add the Publix shopping center, and then add this mega resort.. it seems ridiculous.

    Posted by Nancy Brand | April 10, 2023, 4:05 pm
  3. Regarding for small lots and cookie cutter houses. GREAT JOB ! Just like NEW YORK !! THANKS YOUR RETIRING.

    Posted by Carol Dawley | April 10, 2023, 4:35 pm
  4. This project sounds like it can potentially add a unique option for water related living/pleasure. This can benefit folks not able to live waterfront on the lake.

    Posted by Ann | April 11, 2023, 9:08 am
  5. How about some affordable single family homes under half a million dollars? All of the new construction in the Lake Norman area seems to be apartments, townhomes, 55 and older and single family homes in excess of $500K. As real estate broker in this area for over 17 years, this is not what my clients are looking for.

    Posted by Cynthia Jordan | April 11, 2023, 3:28 pm
  6. This article is incorrect! You need to make corrections and post the facts! This monstrosity will be over 263 ACRES!! The Lagoon will be 41 ACRES. The developer wants to rezone most of it to HC – Highway commercial on a two lane road which won’t be widened for decades! Just like the 485 extension that took forever. This is a horrendous, self serving plan for the developer who has purchased 25 acres of land on Black Farms Road adjacent to this proposed nightmare and is building his family mansions so they won’t have to fight traffic and have their own playground in their backyard.

    Posted by VC | April 23, 2023, 1:34 pm
  7. During the busiest times, it sometimes takes me up to 3-5 minutes to exit and turn left onto ‘73’ in our ‘one-exit’ division. For school busses loaded with children…it’s even longer…causing unacceptable chances for a major collision and injuries with no intersection stop-light. It’s happened to me four+ times and managed to miss a car! Why does ‘Palillo’ not place the ‘Main Entrance/Exit’ to his proposed division at ‘Black Farms Road…and even use some of ‘his own 25-acre property’ as the main entrance and exit?
    What incentives has he given the residents of Willowbrook for using the division as the Main Entrance? If his plan goes through…will he be giving each Willowbrook household ‘lifetime rights’ to ‘freely’ use the beach, parking, and facilities, etc. in exchange for the use of the main road and rights to use our division for personal gain? As a quiet neighborhood…I can only imagine the noise, chaos, and traffic congestion coming if the plan isn’t revamped! First develop ‘I-73’ to handle the traffic ‘BEFORE’ anymore construction permits for safety’s sake…PLEASE!!!

    Posted by John | April 26, 2023, 1:19 pm
  8. Take this ridiculous project somewhere else. I am glad the rezoning people pulled the plug on this monstrosity. Take this somewhere else!

    Posted by Jon Gates | June 3, 2023, 9:12 am

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