Business

Novant partners with 23XI Racing to address vaccine hesitancy

Bubba Wallace

April 14. Race car driver Bubba Wallace will help address vaccine hesitancy and health equity by partnering up with Novant Health, which will serve as the official health and wellness provider for 23XI Racing.

Novant Health has been focused on ensuring equitable vaccine distribution in priority ZIP codes where health disparities are more common. 23XI is co-owned by Michael Jordan and Denny Hamlin.

The more partners we have committed to helping us tackle these tough issues, the greater the impact will be,” said Carl Armato, president and CEO of Novant Health.

Novant’s strategic approach includes:

—Awareness and education. Launching campaigns designed to build trust and overcome hesitancy through digital, traditional and grassroots outreach.

—Partner activations. By working closely with faith-based organizations, community partners and businesses across its markets, Novant Health has been able to reach more than 15,000 community members who otherwise may not have had access to, or acceptance of, the vaccine.

—Community-based distribution. More than 50 community pop-up events — at local churches, schools and businesses — have helped to distribute an average of 1,100 equity doses per week in priority ZIP codes.

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