Davidson restaurant team embark on new, joint venture

Robert Maynard andn Chef Jennifer Brule.

Dec. 16. Jennifer Brulé, owner/chef of Davidson Ice House, and Robert Maynard, CEO of Won Life Holdings and co-founder and CEO of Famous Toastery, are teaming up on a new venture—exactly what, they’re not saying.

Davidson Ice House, the restaurant Brulé opened in 2018 at 416 S. Main St., Davidson,  will temporarily close beginning Saturday, Dec. 31, to make room for an undisclosed new concept.

“It will be even bigger and better!” Brulé said.

Long-time friends, Brulé is also the chief culinary officer at Famous Toastery, the NC-based, 26-unit breakfast and lunch brand, the pair said in a news release.

This latest endeavor is another collaboration that capitalizes on the culinary duos’ experience and expertise, and Brulé will remain fully involved.

Maynard said the new concept is missing from the Davidson restaurant scene.

Davidson Ice House will maintain its regular hours until Dec. 31 at 3 pm.

About Jennifer Brulé

Brulé, the chief culinary officer of Famous Toastery, is a classically trained chef and nationally published food writer who has written two cookbooks and developed recipes for national magazines including Cooking Light, Shape and Fitness. Brulé is also the on-air chef for the Carolinas’ largest NBC affiliate, WCNC, and was one of only six chefs chosen from around the country to compete on Food Network’s Ultimate Thanksgiving Challenge.

About Robert Maynard

Maynard is the CEO of Won Life Holdings and CEO and co-founder of Famous Toastery brunch and lunch brand. The restaurant-industry veteran opened the first location with best friend Brian Burchill in a small house-turned-restaurant in 2005. Famous Toastery evolved into a franchise system in 2013 and now has over 25 locations with plans to reach 50 units – doubling its current footprint – by 2024.

About Won Life Holdings

Won Life Holdings is a Charlotte,-based restaurant management and franchise company led by Maynard. Won Life owns, operates, franchises or supports 150-plus locations.

The portfolio includes Flour Power, Big Burger Spot, Cartridge World USA and Famous Toastery, which is on track to close 10–12 new franchise deals in 2022.

Five to seven of those deals will be in North Carolina, and the rest in South Carolina, Tennessee, Virginia and Florida.


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