May 25. Atrium Health is launching a large, comprehensive philanthropic campaign valued at more than $500 million over the next six years. Designed to transform the delivery of healthcare to patients throughout the region, the new campaign—called “Giving Hope”—is expected to strengthen communities, transform facilities and advance healing through enhanced medical research and education.

“Great change is upon us,” said Eugene A. Woods, president and CEO of Atrium Health. “There is no better time than now at Atrium Health to reinvent ourselves as a system that not only cares, but educates … that not only innovates, but impacts… that not only leads, but transforms.”

WOODS

Charlotte business icon Hugh McColl has been instrumental in kicking off the campaign, which has raised nearly $75 million during its quiet phase.

As chair of the campaign, McColl has helped recruit a dynamic group of business leaders and community advocates to the campaign cabinet, which will play a key role in promoting Giving Hope.

The Giving Hope campaign will also address population growth and access to care, reductions in federal funding, and aging infrastructure on the central campus of Carolinas Medical Center in Charlotte.

The social impact component of Giving Hope focuses on healthy communities – improving access in fragile neighborhoods through efforts such as mobile screenings, local vaccination events, virtual primary care in rural schools and virtual behavioral health throughout the health system. The Wake Forest School of Medicine – Charlotte campus, expected to break ground in 2022, will be one of the springboards for the campaign’s emphasis on outstanding education.