Aug. 13. A rebranding and name change announced yesterday aligns Allen Tate with its parent company Howard Hanna Real Estate, the largest independent family-owned real estate company in the country. The new name: Howard Hanna Allen Tate Real Estate.

In 2018, Allen Tate and Pittsburgh, Pa.-based Howard Hanna announced a partnership between the companies, both family-owned market leaders dating back to 1957.

Quotable

“When we joined forces six years ago, we were confident that we were aligning the same long-standing values and culture: family ownership, local expertise, commitment to local communities, and a relentless focus on the customer. We will now proudly move forward as one unified brand,” said Pat Riley, chairman, Howard Hanna Allen Tate Real Estate.

Background

Howard Hanna is known for innovative programs including Buy Before You Sell, Find It First, and 100% Money Back Guarantee that help clients at every stage of the homeownership journey.

Up next

Local leadership will remain unchanged.

Yard signs will reflect the new brand as well, with an emerald green and harvest gold color palate and the Howard Hanna Allen Tate Real Estate logo, beginning in late August. Building signage will be updated in October and November.

Giving back

As Howard Hanna Allen Tate, the company will continue to support public education in the Carolinas through its annual FUNday events in the fall.

Additionally, Howard Hanna will establish the Howard Hanna Children’s Free Care Fund in the Carolinas, ensuring no family is turned away due to the inability to pay. In recognition of the company’s rebranding in the Carolinas, Howard Hanna has donated $10,000 to Levine Children’s Hospital in Charlotte and $10,000 to Duke Children’s Hospital & Health Center in Raleigh/Durham.

Quotable

“The Carolinas have always been a cornerstone of our long-term vision. For six years, we’ve been building something extraordinary together,” said Howard “Hoby” Hanna IV, CEO, Howard Hanna Real Estate Services. “With this brand evolution, we’re uniting two iconic brands under one name and one mission: to provide the best real estate experience while continuing to grow with intention and invest in our communities.”