By Sherré DeMao
Is your business implementing a marketing effort or a marketing strategy? I was inspired to write this column after continuing to see a pattern in what I would classify as the top five band-aids companies use with the belief that their sales will skyrocket or when a desperate need for sales exists.
Using a “Band-Aid” to resolve any type of a problem is an American idiom for a temporary solution or something that seems to be a solution, but has no real effect. If you are frustrated by a lack of results or performance from your marketing efforts, you could be using a band-aid marketing approach. I witness this literally everyday as I help companies shift out of knee-jerk and transactional thinking to strategic operational thinking.
Dec. 18 The City of Kannapolis is offering façade and site improvement grants to businesses and property owners on Cannon Boulevard between I-85 and First Street. City leaders said the area is a key gateway to those who travel to Kannapolis as well as those who live and work on Cannon Boulevard.
By Dave Vieser
Dec. 11 N.C. Gov. Pat McCrory and Cultural Resources Secretary Susan Kluttz will help christen the new Catawba Avenue Bridge when it is completed early next year. It's the inaugural effort of the state's "Art That Moves You" program, according to Cornelius Mayor Chuck Travis. He made the announcment at this morning's Newsmakers Breakfast hosted by Business Today and Cornelius Today.
Dec. 17 Guy Smith, Concord's Chief of Police, has announced his retirement effective March 1, 2015. A 33-year veteran of the department, Smith made the announcement at the end of the department's annual award's day ceremony on Wednesday.
"I appreciate the numerous opportunities the City of Concord has given me for the past 33 years," said Smith. "I have been very fortunate and blessed to live in the City of Concord all my life and to be a part of the Concord Police Department. I'm looking forward to spending more time with my family, especially my two grandsons."
By Dave Yochum
The two entrepreneurs behind Jackrabbit Technologies took their place at the internet table early, and learned quickly. It turns out many of their target customers weren’t quite ready for Jackrabbit’s online class management services when the Huntersville-based company launched in 2004.
Ivester Jackson listing: 4222 Fox Brook Lane in Morrocroft for $5.95 million
Dec. 17 Cornelius-based Ivester Jackson Christie’s International will open an office later this month in one of the top office buildings in Southpark.
By Dave Friedman
Demand is high, supply is low, and construction is desperately needed according to commercial real estate brokers in the Golden Crescent. A strong second half of 2014 provides great optimism for next year. Indeed, smaller, less capitalized businesses are being priced out of the most desirable areas.
It’s fast becoming a landlord’s market, brokers from Concord to Lake Norman said. Concessions are less liberal now than they were a year ago.
- LKN advocacy group will influence voters
- Are you netting the wrong results?
- DHMRI’s new interim president is both scientist, entrepreneur
- Michael Gibson Named Charlotte Motor Speedway’s 2014 Employee of the Year
- A home for the holidays: Swank abode sells for $3.6 million
- Flynn Burner coming to Mooresville with 45 jobs
- Cornelius Mayor Chuck Travis speaking at Newsmaker Breakfast
- Carolina Comfort Coalition’s Serenity House awarded a $5,000 grant to complete kitchen
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Business Today Staff
Advertising & Marketing
PO Box 2062
Cornelius, NC 28031-2062.